Huiyuan failed: Huiyuan best event marketing – Coca-Cola, Huiyuan – Food Industry
18 March, the Commerce Department rejected Coca-Cola To Huiyuan The acquisition.
Thus, delicious Coke Huiyuan case be settled, affecting everyone chord of the “string” was finally put down.
From September 3, 2008 Huiyuan Juice Coca-Cola announced its acquisition, to March 18, 2009 acquisition of the “bubble” burst, Huiyuan Juice can be said pocketed the eye. It can be said that this is Huiyuan Juice unconscious had a great “event marketing”, but this “event marketing” describes the Huiyuan put on a “trade boss” and “national brand emotion” of the highest point, the final Coca-Cola out also is rational. Since the Huiyuan
received inactive “event marketing”, then, Huiyuan is through this “acquisition” of the potential of containing Marketing? In my opinion, this is the Huiyuan occasion to “event marketing” the perfect opportunity. Why this would be Huiyuan “event marketing” opportunities?
Failure on the acquisition of Coca-Cola East. Coca-Cola’s acquisition of accusations that would have been Coca-Cola Huiyuan brand of frozen, it was said that it would harm competition in the juice industry, while others made no acquisitions in the opposite view, for a time, the debate on the Huiyuan scattered saliva. From another perspective, the acquisition failed to defeat Coca-Cola in China under the national feelings, which makes Coca-Cola acquisition of national sentiment is not only failure, it is also Huiyuan national brand marketing can be an occasion to emotional brand.
Contrast, Chinese companies buying U.S. companies, from the Lenovo acquisition of IBM encountered when blocking, to Huawei, 3Com acquired U.S. companies face political opposition and other cases have failed to see the end, all it not because of national sentiment and play the political card Er Shi acquisition fail? Even our national feelings of rice while the country will be shown because of the political opposition, that Coca-Cola to buy Huiyuan is widely expected defeat. Some people would say that would obstruct the internationalization of domestic brands will lose even more absorbing advanced technology and management opportunities. But conversely, are Haier, Lenovo is the world’s nation brands have to sell themselves to get on better development? Is not the world can not buy it?
Huiyuan this stand, “national sentiment” arm’s brand is already a national brand for the emotional victory, but also some other areas may also be lost, but the national sentiment is not just any brand can be, especially in the national sentiment Huiyuan brand is not a self-appointed. For a “national sentiment” of the marketing can be said is the best time to actually trying acquisition, playing cards national feelings and strive to make the Huiyuan brand to a new level. National sentiment prevailed, and brand marketing is an occasion to smooth sailing in front of Wong Lo Kat’s to donate to donate one million licenses to national sentiment Wong Lo Kat herbal tea boss firmly secured a place, although the industry that Huiyuan is the boss now, there are also high brand awareness, but Huiyuan’s reputation and some of the negative voices constantly, for shaping brand culture and brand or reputation on the need to keep on growing.
Not an acquisition and Huiyuan can lead to large-scale discussion of the acquisition compared to no more than the acquisition of Huiyuan this is not even the best opportunity for a “event marketing.” As the saying goes, this village had gone to this shop on the Coca-Cola and Huiyuan takeover of the failed “event marketing” is, it not so? <<”Check more exciting content
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